Free
Get listed and be discoverable
£0 forever
Free forever — no card required
- Basic directory profile
- Appear in search results
- Lower comparison ranking
- Pay-per-lead when you receive enquiries
Partner Pricing
Partner with Pick My Pharmacy
Reach patients actively comparing pharmacies. Every GPhC-registered pharmacy gets a free listing — upgrade for clearly labelled featured placement and patient enquiries. Patients never pay, and ratings can never be bought.
- No minimum term
- Cancel anytime
- GPhC-registered pharmacies only
- NHS & private services welcome
Standard
More visibility and qualified patient enquiries
£129/month
£1,290/year · equivalent to £107.50/mo
- Enhanced profile with photos & service pages
- Priority placement in comparisons
- Up to 8 included enquiries per month
- Featured badge & GPhC-verified badge
- Basic analytics dashboard
Secure checkout via Stripe · or
Premium
Maximum exposure for growing pharmacies
£299/month
£2,990/year · equivalent to £249.17/mo
- Top placement in search & comparisons
- Unlimited included enquiries
- Homepage featured rotation
- Verified partner badge
- Full analytics & review management
- Dedicated account manager
Secure checkout via Stripe · or
Pay-per-lead
No subscription — pay only for enquiries
From £30/lead
No subscription — fees per qualified enquiry only
- Add to any tier or use standalone
- Only pay when a patient selects you
- £30–£75 by service category & tier
- Weight-management leads priced to market CPA
All prices exclude VAT. Paid features never affect ratings or match scores — that’s the whole point of this site. Secure checkout via Stripe (monthly rolling, cancel anytime); annual billing gives two months free. All subscriptions are governed by our partner terms.
See it in action
What a listing looks like
Open a typical free listing — Boots in Consett, County Durham. Details come from the public GPhC register with the snapshot date shown, exactly as every free listing appears to patients, Google and AI assistants. Boots has not paid for this listing and is not a partner — it is simply a typical example of what every registered pharmacy gets free.
Why pharmacies list here
Patients trust this site because ratings cannot be bought — and a directory patients trust sends you better-qualified enquiries. Most GPhC-registered pharmacies are already listed from the public register.
| Question | Pick My Pharmacy | Typical paid directory |
|---|---|---|
| Where listings come from | The GPhC premises register — every profile shows its register snapshot date | Self-submitted listings, rarely verified |
| Can you pay for a better rating? | Never — ratings and match scores use published, verifiable data only | Often unclear |
| Featured placement | Always labelled “Featured partner”, and never inside ranked results | Frequently blended into results |
| Prices | Published on this page, with a genuine free tier | “Request a callback” |
| Cost to patients | Free — patients never pay | Usually free, but business models vary |
Featured and referral placements are paid placements — payment affects visibility only, never ratings or match scores. See how we make money and ourmethodology.
Pay-Per-Lead Rates
Priced against 2026 UK pharmacy affiliate norms — MedExpress £40 CPA, Bolt Pharmacy ~£45 CPA, Click Pharmacy ~8% rev-share, weight-loss CPS often £40–£95. You only pay when a patient chooses your pharmacy.
£30–£40
Everyday services
Flu jabs, emergency contraception, delivery, BP checks — from £30 (Premium) to £40 (Free)
£40–£55
Clinical & travel
Travel clinic, earwax removal, HRT consults — from £40 (Premium) to £55 (Free)
£45–£75
Weight management
Aligned with MedExpress £40 CPA and market weight-loss CPA (£40–£95) — from £45 (Premium) to £75 (Free)
| Partner tier | Everyday | Clinical & travel | Weight management |
|---|---|---|---|
| Premium partnersLowest fees + unlimited included enquiries on Premium | £30 | £40 | £45 |
| Standard partnersAfter the 8 included monthly enquiries | £35 | £45 | £55 |
| Free listingsStandalone PPL — no monthly subscription | £40 | £55 | £75 |
Featured City Sponsorship
Own the featured slot on your city's page — 120 UK city pages, one featured pharmacy per city, first come, first served. Always labelled “Featured partner”, and never inside ranked results — sponsorship buys visibility, never a better rating or match score.
Founding sponsor rates — locked for 12 months
Monthly rolling, cancel anytime. Compare: a single "pharmacy {city}" click on Google Ads typically costs £2–£6 — exclusive placement pays for itself in a handful of visits.
One pharmacy per city, first come first served
Confirm your city is still available before subscribing — email us your city and we'll reply the same working day, or point you straight to checkout if it's open.
Compare Plans
Everything included in each tier — from basic visibility to full marketplace placement.
| Feature | Free | Standard | Premium |
|---|---|---|---|
| Profile visibilityHow prominently your pharmacy appears in the directory | Basic | Enhanced | Maximum |
| Comparison ranking | Lower | Priority | Top placement |
| Included enquiries per month | — | Up to 8 | Unlimited |
| Featured badge | — | ✓ | Verified partner |
| Analytics dashboard | — | Basic | Full |
| Review management | View only | Respond to reviews | Full + highlights |
| GPhC-verified badge | — | ✓ | ✓ |
| Priority support | Dedicated manager | ||
| Pay-per-lead fee (everyday services)Flu jabs, emergency contraception, delivery, blood pressure — after included allowance | £40 / lead | £35 / lead | £30 / lead |
| Pay-per-lead fee (weight management)Aligned with UK online-pharmacy CPA (£40–£95 market range) | £75 / lead | £55 / lead | £45 / lead |
Ready to Reach Patients Comparing Pharmacies?
Claim your free listing today — upgrade when you want labelled featured placement and more patient enquiries. No minimum term, cancel anytime, and ratings can never be bought.
No minimum term · Cancel anytime · Partner Terms · Pick My Pharmacy is a trading name of Elite Digital AI Solutions Ltd (company no. 17250017)
Pricing FAQ
Common questions from pharmacy owners and superintendent pharmacists about listing and enquiry fees.
Is there really a free listing option?
Yes. Every GPhC-registered UK pharmacy can claim a free basic profile. Free listings appear in search with lower ranking than paid tiers. You can receive patient enquiries on a pay-per-lead basis without a monthly subscription.
How do I list my pharmacy on Pick My Pharmacy?
Claim your existing profile via the claim form, or email us to create one. We verify GPhC premises registration (and CQC for online prescribing services) before the listing goes live. Free listings activate after verification; paid tiers upgrade visibility and included enquiries.
What counts as a qualified enquiry?
An enquiry is a patient who completes our comparison flow, selects your pharmacy, and submits contact details with what they need — for example a private flu jab, a travel consultation, or switching their nominated pharmacy. We filter out incomplete submissions and duplicates before they reach you.
How much does it cost to advertise a pharmacy here?
Free listings cost nothing. Standard is £129 per month (£1,290 annually) with up to 8 included enquiries. Premium is £299 per month (£2,990 annually) with unlimited included enquiries. Pay-per-lead runs from £30 (everyday services on Premium) to £75 (weight-management on Free), aligned with UK pharmacy affiliate CPA norms such as MedExpress £40 flat. City sponsorship starts from £49 per month.
Can I cancel or change tier at any time?
Yes. There is no minimum contract. Upgrade, downgrade, or cancel monthly subscriptions at any time. Annual plans are paid upfront with a two-month discount and can be cancelled at renewal.
How do Standard included enquiries work?
Standard includes up to 8 qualified enquiries per calendar month. Additional enquiries in that month are charged at the Standard pay-per-lead rate for that service category (from £35 everyday to £55 weight management). Premium includes unlimited enquiries with no per-lead fee.
How do your pay-per-lead rates compare with pharmacy affiliate programmes?
UK online pharmacies typically pay affiliates a flat CPA of about £40 (MedExpress weight-loss referrals) to £45+ (other weight-loss CPA offers), or 8–16% revenue share. Our weight-management leads are priced from £45–£75 so they sit in that same band. Everyday clinical leads (flu jabs, emergency contraception, delivery) are lower at £30–£40 because lifetime value is lower than a multi-month weight-loss programme.
Do you verify pharmacies before listing?
Yes. We check the GPhC premises register (and CQC registration for online prescribing services), confirm the superintendent pharmacist, and verify the pharmacy serves UK patients before activating any listing. Unregistered sellers are never listed.
Does paying change our rating or match score?
No. Ratings and match scores are computed from published, verifiable data only — paid tiers buy visibility and lead volume, never score. Sponsored placement is always labelled.
Is this suitable for online (distance-selling) pharmacies?
Yes. Online pharmacies that are GPhC-registered (and CQC-registered for prescribing services in England) can list alongside community pharmacies. Patients comparing private treatments and NHS delivery often shortlist distance-selling providers.
How does Pick My Pharmacy compare to other directories?
Many UK directories charge £15–£60 per year for a basic citation with limited enquiry flow. Pick My Pharmacy is a comparison marketplace — patients actively shortlist pharmacies and request services, so our pricing reflects qualified enquiry value rather than a simple directory entry.
Do you run affiliate / referral partnerships with online pharmacies?
Yes, where programmes allow comparison sites. We disclose referral partners clearly, use rel="sponsored" on paid outbound links, and follow MHRA Blue Guide rules: affiliate creatives never advertise Prescription Only Medicines by name. Editorial treatment pages may discuss medicines for patient information; paid referral CTAs promote the pharmacy service only. MedExpress is an example programme (£40 CPA on approved weight-loss referrals).
Do prices include VAT?
No. All prices exclude VAT. VAT, where applicable, is added on your invoice.
Guides for Pharmacy Owners
Plain-English answers on listing, leads, and how paid placement works — written for superintendent pharmacists and owners.