Free
Get listed and be discoverable
£0 forever
- Basic directory profile
- Appear in search results
- Lower comparison ranking
- Pay-per-lead when you receive enquiries
Free UK pharmacy comparison. Ratings cannot be bought —how we make money· methodology
Partner Pricing
Free directory listing for GPhC-registered community and online pharmacies. Upgrade for labelled priority placement and included patient enquiries — or pay only for qualified leads. Patients never pay. Ratings and match scores can never be bought.
Get listed and be discoverable
£0 forever
More visibility and qualified patient enquiries
£129/month
Secure checkout via Stripe · or
Maximum exposure for growing pharmacies
£299/month
Secure checkout via Stripe · or
No subscription — pay only for enquiries
From £30/lead
Prices exclude any applicable VAT. Pay-per-lead fees apply when a patient selects your pharmacy and submits their enquiry. Paid tiers never influence ratings or match scores, and sponsored placement is always labelled. Subscribe securely via Stripe, or email us to arrange another payment method. All subscriptions are governed by our partner terms — no minimum term, cancel anytime.
Priced against 2026 UK pharmacy affiliate norms — MedExpress £40 CPA, Bolt Pharmacy ~£45 CPA, Click Pharmacy ~8% rev-share, weight-loss CPS often £40–£95. You only pay when a patient chooses your pharmacy.
£30–£40
Everyday services
Flu jabs, emergency contraception, delivery, BP checks — from £30 (Premium) to £40 (Free)
£40–£55
Clinical & travel
Travel clinic, earwax removal, HRT consults — from £40 (Premium) to £55 (Free)
£45–£75
Weight management
Aligned with MedExpress £40 CPA and market weight-loss CPA (£40–£95) — from £45 (Premium) to £75 (Free)
| Partner Tier | Everyday | Clinical & Travel | Weight Management |
|---|---|---|---|
Premium partners Lowest fees + unlimited included enquiries on Premium | £30 | £40 | £45 |
Standard partners After the 8 included monthly enquiries | £35 | £45 | £55 |
Free listings Standalone PPL — no monthly subscription | £40 | £55 | £75 |
Many pharmacies appear on Pick My Pharmacy from the public GPhC and NHS registers. Claiming is free: verify you're the owner or superintendent pharmacist, then correct your details, add your services and private prices, and start receiving patient enquiries.
Free
Claiming costs nothing
Update your profile and services at no charge
GPhC-checked
Verification required
We confirm your premises number and superintendent before approving
Verified badge
Build patient trust
Claimed profiles show a GPhC-verified badge and freshness stamp
Own the top spot on your city's page — 120 UK city pages, one featured pharmacy per city, first come, first served. Placement is clearly labelled and never affects ratings or match results.
Founding sponsor rates — locked for 12 months
Monthly rolling, cancel anytime. Compare: a single "pharmacy {city}" click on Google Ads typically costs £2–£6 — exclusive placement pays for itself in a handful of visits.
One pharmacy per city, first come first served
Confirm your city is still available before subscribing — email us your city and we'll reply the same working day, or point you straight to checkout if it's open.
Everything included in each tier — from basic visibility to full marketplace placement.
| Feature | Free | Standard | Premium |
|---|---|---|---|
| Profile visibilityHow prominently your pharmacy appears in the directory | Basic | Enhanced | Maximum |
| Comparison ranking | Lower | Priority | Top placement |
| Included enquiries per month | — | Up to 8 | Unlimited |
| Featured badge | — | ✓ | Verified partner |
| Analytics dashboard | — | Basic | Full |
| Review management | View only | Respond to reviews | Full + highlights |
| GPhC-verified badge | — | ✓ | ✓ |
| Priority support | Dedicated manager | ||
| Pay-per-lead fee (everyday services)Flu jabs, emergency contraception, delivery, blood pressure — after included allowance | £40 / lead | £35 / lead | £30 / lead |
| Pay-per-lead fee (weight management)Aligned with UK online-pharmacy CPA (£40–£95 market range) | £75 / lead | £55 / lead | £45 / lead |
Patients come here to compare services and private prices — flu jabs, travel clinics, consultations — and to choose or switch their pharmacy.
GPhC-registered pharmacies only. Your listing sits alongside verified community and online pharmacies — unregistered sellers are never listed.
No hidden setup fees. Clear tiers, enquiry caps, and per-enquiry rates — cancel anytime.
Plain-English answers on listing, leads, and how paid placement works — written for superintendent pharmacists and owners.
Common questions from pharmacy owners and superintendent pharmacists about listing and enquiry fees.
Yes. Every GPhC-registered UK pharmacy can claim a free basic profile. Free listings appear in search with lower ranking than paid tiers. You can receive patient enquiries on a pay-per-lead basis without a monthly subscription.
Claim your existing profile via the claim form, or email us to create one. We verify GPhC premises registration (and CQC for online prescribing services) before the listing goes live. Free listings activate after verification; paid tiers upgrade visibility and included enquiries.
An enquiry is a patient who completes our comparison flow, selects your pharmacy, and submits contact details with what they need — for example a private flu jab, a travel consultation, or switching their nominated pharmacy. We filter out incomplete submissions and duplicates before they reach you.
Free listings cost nothing. Standard is £129 per month (£1,290 annually) with up to 8 included enquiries. Premium is £299 per month (£2,990 annually) with unlimited included enquiries. Pay-per-lead runs from £30 (everyday services on Premium) to £75 (weight-management on Free), aligned with UK pharmacy affiliate CPA norms such as MedExpress £40 flat. City sponsorship starts from £49 per month.
Yes. There is no minimum contract. Upgrade, downgrade, or cancel monthly subscriptions at any time. Annual plans are paid upfront with a two-month discount and can be cancelled at renewal.
Standard includes up to 8 qualified enquiries per calendar month. Additional enquiries in that month are charged at the Standard pay-per-lead rate for that service category (from £35 everyday to £55 weight management). Premium includes unlimited enquiries with no per-lead fee.
UK online pharmacies typically pay affiliates a flat CPA of about £40 (MedExpress weight-loss referrals) to £45+ (other weight-loss CPA offers), or 8–16% revenue share. Our weight-management leads are priced from £45–£75 so they sit in that same band. Everyday clinical leads (flu jabs, emergency contraception, delivery) are lower at £30–£40 because lifetime value is lower than a multi-month weight-loss programme.
Yes. We check the GPhC premises register (and CQC registration for online prescribing services), confirm the superintendent pharmacist, and verify the pharmacy serves UK patients before activating any listing. Unregistered sellers are never listed.
No. Ratings and match scores are computed from published, verifiable data only — paid tiers buy visibility and lead volume, never score. Sponsored placement is always labelled.
Yes. Online pharmacies that are GPhC-registered (and CQC-registered for prescribing services in England) can list alongside community pharmacies. Patients comparing private treatments and NHS delivery often shortlist distance-selling providers.
Many UK directories charge £15–£60 per year for a basic citation with limited enquiry flow. Pick My Pharmacy is a comparison marketplace — patients actively shortlist pharmacies and request services, so our pricing reflects qualified enquiry value rather than a simple directory entry.
Yes, where programmes allow comparison sites. We disclose referral partners clearly, use rel="sponsored" on paid outbound links, and follow MHRA Blue Guide rules: affiliate creatives never advertise Prescription Only Medicines by name. Editorial treatment pages may discuss medicines for patient information; paid referral CTAs promote the pharmacy service only. MedExpress is an example programme (£40 CPA on approved weight-loss referrals).
Join GPhC-registered UK pharmacies on Pick My Pharmacy. Start with a free listing today — upgrade when you're ready for more patient enquiries.
No minimum term · Cancel anytime · Partner Terms · hello@pickmypharmacy.co.uk