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Pick My Pharmacy

Free UK pharmacy comparison. Ratings cannot be bought —how we make money· methodology

Partner Pricing

List Your Pharmacy. Reach Patients Who Are Already Comparing.

Free directory listing for GPhC-registered community and online pharmacies. Upgrade for labelled priority placement and included patient enquiries — or pay only for qualified leads. Patients never pay. Ratings and match scores can never be bought.

  • No minimum term
  • Cancel anytime
  • GPhC-registered pharmacies only
  • NHS & private services welcome

Free

Get listed and be discoverable

£0 forever

  • Basic directory profile
  • Appear in search results
  • Lower comparison ranking
  • Pay-per-lead when you receive enquiries
Most popular

Standard

More visibility and qualified patient enquiries

£129/month

  • Enhanced profile with photos & service pages
  • Priority placement in comparisons
  • Up to 8 included enquiries per month
  • Featured badge & GPhC-verified badge
  • Basic analytics dashboard
Subscribe nowOr pay annually — two months free

Secure checkout via Stripe · or

Premium

Maximum exposure for growing pharmacies

£299/month

  • Top placement in search & comparisons
  • Unlimited included enquiries
  • Homepage featured rotation
  • Verified partner badge
  • Full analytics & review management
  • Dedicated account manager
Subscribe nowOr pay annually — two months free

Secure checkout via Stripe · or

Add-on or standalone

Pay-per-lead

No subscription — pay only for enquiries

From £30/lead

  • Add to any tier or use standalone
  • Only pay when a patient selects you
  • £30–£75 by service category & tier
  • Weight-management leads priced to market CPA

Prices exclude any applicable VAT. Pay-per-lead fees apply when a patient selects your pharmacy and submits their enquiry. Paid tiers never influence ratings or match scores, and sponsored placement is always labelled. Subscribe securely via Stripe, or email us to arrange another payment method. All subscriptions are governed by our partner terms — no minimum term, cancel anytime.

Pay-Per-Lead Rates

Priced against 2026 UK pharmacy affiliate norms — MedExpress £40 CPA, Bolt Pharmacy ~£45 CPA, Click Pharmacy ~8% rev-share, weight-loss CPS often £40–£95. You only pay when a patient chooses your pharmacy.

£30–£40

Everyday services

Flu jabs, emergency contraception, delivery, BP checks — from £30 (Premium) to £40 (Free)

£40–£55

Clinical & travel

Travel clinic, earwax removal, HRT consults — from £40 (Premium) to £55 (Free)

£45–£75

Weight management

Aligned with MedExpress £40 CPA and market weight-loss CPA (£40–£95) — from £45 (Premium) to £75 (Free)

Partner TierEverydayClinical & TravelWeight Management

Premium partners

Lowest fees + unlimited included enquiries on Premium

£30£40£45

Standard partners

After the 8 included monthly enquiries

£35£45£55

Free listings

Standalone PPL — no monthly subscription

£40£55£75

Already Listed? Claim Your Pharmacy

Many pharmacies appear on Pick My Pharmacy from the public GPhC and NHS registers. Claiming is free: verify you're the owner or superintendent pharmacist, then correct your details, add your services and private prices, and start receiving patient enquiries.

Free

Claiming costs nothing

Update your profile and services at no charge

GPhC-checked

Verification required

We confirm your premises number and superintendent before approving

Verified badge

Build patient trust

Claimed profiles show a GPhC-verified badge and freshness stamp

Compare Plans

Everything included in each tier — from basic visibility to full marketplace placement.

FeatureFreeStandardPremium
Profile visibilityHow prominently your pharmacy appears in the directoryBasicEnhancedMaximum
Comparison rankingLowerPriorityTop placement
Included enquiries per monthUp to 8Unlimited
Featured badgeVerified partner
Analytics dashboardBasicFull
Review managementView onlyRespond to reviewsFull + highlights
GPhC-verified badge
Priority supportEmailEmailDedicated manager
Pay-per-lead fee (everyday services)Flu jabs, emergency contraception, delivery, blood pressure — after included allowance£40 / lead£35 / lead£30 / lead
Pay-per-lead fee (weight management)Aligned with UK online-pharmacy CPA (£40–£95 market range)£75 / lead£55 / lead£45 / lead

Why list on Pick My Pharmacy?

Intent-driven enquiries

Patients come here to compare services and private prices — flu jabs, travel clinics, consultations — and to choose or switch their pharmacy.

Vetted marketplace

GPhC-registered pharmacies only. Your listing sits alongside verified community and online pharmacies — unregistered sellers are never listed.

Transparent pricing

No hidden setup fees. Clear tiers, enquiry caps, and per-enquiry rates — cancel anytime.

Guides for Pharmacy Owners

Plain-English answers on listing, leads, and how paid placement works — written for superintendent pharmacists and owners.

Pricing FAQ

Common questions from pharmacy owners and superintendent pharmacists about listing and enquiry fees.

Is there really a free listing option?

Yes. Every GPhC-registered UK pharmacy can claim a free basic profile. Free listings appear in search with lower ranking than paid tiers. You can receive patient enquiries on a pay-per-lead basis without a monthly subscription.

How do I list my pharmacy on Pick My Pharmacy?

Claim your existing profile via the claim form, or email us to create one. We verify GPhC premises registration (and CQC for online prescribing services) before the listing goes live. Free listings activate after verification; paid tiers upgrade visibility and included enquiries.

What counts as a qualified enquiry?

An enquiry is a patient who completes our comparison flow, selects your pharmacy, and submits contact details with what they need — for example a private flu jab, a travel consultation, or switching their nominated pharmacy. We filter out incomplete submissions and duplicates before they reach you.

How much does it cost to advertise a pharmacy here?

Free listings cost nothing. Standard is £129 per month (£1,290 annually) with up to 8 included enquiries. Premium is £299 per month (£2,990 annually) with unlimited included enquiries. Pay-per-lead runs from £30 (everyday services on Premium) to £75 (weight-management on Free), aligned with UK pharmacy affiliate CPA norms such as MedExpress £40 flat. City sponsorship starts from £49 per month.

Can I cancel or change tier at any time?

Yes. There is no minimum contract. Upgrade, downgrade, or cancel monthly subscriptions at any time. Annual plans are paid upfront with a two-month discount and can be cancelled at renewal.

How do Standard included enquiries work?

Standard includes up to 8 qualified enquiries per calendar month. Additional enquiries in that month are charged at the Standard pay-per-lead rate for that service category (from £35 everyday to £55 weight management). Premium includes unlimited enquiries with no per-lead fee.

How do your pay-per-lead rates compare with pharmacy affiliate programmes?

UK online pharmacies typically pay affiliates a flat CPA of about £40 (MedExpress weight-loss referrals) to £45+ (other weight-loss CPA offers), or 8–16% revenue share. Our weight-management leads are priced from £45–£75 so they sit in that same band. Everyday clinical leads (flu jabs, emergency contraception, delivery) are lower at £30–£40 because lifetime value is lower than a multi-month weight-loss programme.

Do you verify pharmacies before listing?

Yes. We check the GPhC premises register (and CQC registration for online prescribing services), confirm the superintendent pharmacist, and verify the pharmacy serves UK patients before activating any listing. Unregistered sellers are never listed.

Does paying change our rating or match score?

No. Ratings and match scores are computed from published, verifiable data only — paid tiers buy visibility and lead volume, never score. Sponsored placement is always labelled.

Is this suitable for online (distance-selling) pharmacies?

Yes. Online pharmacies that are GPhC-registered (and CQC-registered for prescribing services in England) can list alongside community pharmacies. Patients comparing private treatments and NHS delivery often shortlist distance-selling providers.

How does Pick My Pharmacy compare to other directories?

Many UK directories charge £15–£60 per year for a basic citation with limited enquiry flow. Pick My Pharmacy is a comparison marketplace — patients actively shortlist pharmacies and request services, so our pricing reflects qualified enquiry value rather than a simple directory entry.

Do you run affiliate / referral partnerships with online pharmacies?

Yes, where programmes allow comparison sites. We disclose referral partners clearly, use rel="sponsored" on paid outbound links, and follow MHRA Blue Guide rules: affiliate creatives never advertise Prescription Only Medicines by name. Editorial treatment pages may discuss medicines for patient information; paid referral CTAs promote the pharmacy service only. MedExpress is an example programme (£40 CPA on approved weight-loss referrals).

Ready to Grow Your Pharmacy?

Join GPhC-registered UK pharmacies on Pick My Pharmacy. Start with a free listing today — upgrade when you're ready for more patient enquiries.

No minimum term · Cancel anytime · Partner Terms · hello@pickmypharmacy.co.uk

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