# Pharmacy Pay-Per-Lead vs Monthly Listing | Pick My Pharmacy

URL: https://pickmypharmacy.co.uk/answers/should-my-pharmacy-use-pay-per-lead-or-a-monthly-listing/
Description: When pay-per-lead from £30 beats a Standard or Premium subscription on Pick My Pharmacy — enquiry volumes, tiers, and how the numbers work out.

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For Pharmacy Owners

# Should my pharmacy use pay-per-lead or a monthly listing?

By [Kaiser Khan](/author/kaiser-khan/) · Updated 9 July 2026

In short

Choose pay-per-lead if enquiry volume is uncertain and you want to pay only when a patient selects you (from £30–£75). Choose Standard (£129/mo, up to 8 leads) or Premium (£299/mo, unlimited) when you want predictable visibility and included enquiries. Many pharmacies start free or PPL, then upgrade once lead quality is proven.

At a glance

- ·PPL: £30–£75 per qualified enquiry
- ·Standard: £129/mo including up to 8 leads
- ·Premium: £299/mo unlimited included leads
- ·No minimum term on monthly plans
- ·Ratings unaffected either way

## Simple rule of thumb

If you expect fewer than ~3–4 qualified everyday enquiries a month, PPL on a free listing can be cheaper. Weight-management leads cost more (£45–£75) because they match UK affiliate CPA. If you want priority placement and steadier flow, Standard or Premium usually wins.

## What a qualified lead is

A patient who completes comparison, picks your pharmacy, and submits contact details with a stated need. Incomplete and duplicate submissions are filtered.

Next step

## Compare Pharmacies for What You Need

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[Browse pharmacies](/pharmacies/)[Prescription Cost calculators →](/calculators/)
## People Also Ask
Can I switch later?+
Yes. Upgrade, downgrade, or move between PPL and subscription at any time on monthly billing.

Keep reading

- [How much does it cost to advertise a pharmacy online on Pick My Pharmacy?](/answers/how-much-does-it-cost-to-advertise-a-pharmacy-online/)
- [What is a pharmacy lead and how are they qualified?](/answers/what-is-a-pharmacy-lead-and-how-are-they-qualified/)
- [Partner pricing](/partners/)

**Affiliate disclosure:**Pick My Pharmacy is free to use. We may earn a fee when you visit a referral partner or send a private-service enquiry. That never changes ratings, match results, or the prices you pay. Outbound partner links userel="sponsored". See[affiliate compliance](/methodology/#affiliate-compliance)and[how we make money](/how-it-works/).

This article is general information for UK patients, not medical advice, and NHS rules and charges change — confirm current rules on [nhs.uk](https://www.nhs.uk) or speak to a pharmacist or GP before acting. For urgent medical help call NHS 111, or 999 in an emergency. Price figures are indicative benchmarks from our[methodology](/methodology/).